The Plateau State Government has launched a new creative initiative tagged “Sing for Plateau,” aimed at discovering and showcasing the state’s abundant creative talents while rebranding Plateau’s image through arts and culture.
The initiative, unveiled under the Time Is Now Administration through the Office of the Senior Special Assistant to the Executive Governor on Creativity and Entertainment, in collaboration with the Ministry of Tourism, Culture and Hospitality, is designed to provide a platform for Plateau creatives to tell their own stories using music, poetry, dance, and digital content.
Speaking at the launch, the Senior Special Assistant to the Governor on Creativity and Entertainment, Barr. Ezra Jinang, said the maiden edition of the programme coincides with Plateau State’s Golden Jubilee celebration, making it a timely opportunity to spotlight the state’s rich cultural heritage, creative strength, and positive identity.
According to him, the initiative seeks to counter negative narratives about Plateau State by projecting its true story through creative expressions, while also encouraging young talents and positioning the state as a major hub for creativity in Nigeria.
“We want to tell our stories ourselves using our arts and creativity. Since this maiden edition coincides with Plateau’s Golden Jubilee, we will use it to celebrate our God-given land at 50, showcasing talents that have made Plateau a hub for creativity in Nigeria,” Jinang said.
Also speaking at the event, the Commissioner for Tourism, Culture and Hospitality, Cornelius Doeyok, assured that the Plateau State Government is fully backing the initiative, describing it as a strategic move to change negative perceptions about the state and position the creative economy as a key driver of Plateau’s development.
“The more positive content we create about Plateau, the better the perception outside the state. This initiative will help redefine Plateau and tell stories that have never been told,” Doeyok stated.
The General Manager of the Plateau Tourism Corporation, Mr. Chuwang Pwajok, described the project as another step toward unlocking Plateau’s vast creative potential, noting that the state has historically produced many successful creatives across Nigeria. He added that the initiative will further position Plateau as a hub for creativity, entertainment, and investment in Nigeria and West Africa.
Similarly, the Special Assistant to the Governor on Tourism and Culture, Ephraim Dankyes, welcomed the project, describing Plateau as “the home of creativity, talent, and art,” and pledged full support for initiatives that promote the state’s cultural identity.
The Sing for Plateau contest will feature four categories: Songs, Poetry, Dance, and Content Creation. Winners in each category will receive a cash prize of One Million Naira, while other outstanding participants will also receive consolation prizes.
Creatives who are residents of Plateau State are encouraged to participate by recording their talents in any of the listed categories and submitting their entries, along with a brief description, through the contact details provided on the official flyer. Submissions open on February 3, 2026, and will run for three weeks.
The initiative will climax with a grand Sing for Plateau Concert scheduled for March, where prizes will be presented by the Executive Governor of Plateau State. Weekly radio programmes will also be aired to keep the public informed about the activities and progress of the competition.
The Planning Committee expressed appreciation to the Executive Governor, the Commissioner for Tourism, the General Manager of the Plateau Tourism Corporation, the Special Adviser to the Governor on Tourism and Culture, and key stakeholders including PMAN Plateau, FOGMMON, AGOMMI, and other partners for their support. Organisers also called on Plateau creatives and residents to embrace the initiative and join in celebrating the state through creativity.
