The much-anticipated JBWC Tradefair 3.0 Launched on the 29th November at Tamarald Event Centre, Old Airport Road, Jos, was a celebration of entrepreneurship, creativity, and women’s economic empowerment on the Plateau.
Organized by Jos Business Women Connect (JBWC), the two-day fair brought together hundreds of vendors and buyers, creating a bustling marketplace filled with colour, inspiration, and opportunity. From dawn at 9AM daily, the venue came alive with energy, showcasing the exceptional talents and resilience of Plateau women.
The event opened with a warm and inspiring remark from the Commissioner for Women Affairs and Social Development, Plateau State Hon. Caroline Dafu-Panglan. Her presence set the tone for the fair as she reaffirmed the State Government’s unwavering commitment to supporting women’s economic growth.
In her interview, she expressed heartfelt joy in witnessing the evolution of JBWC:
“I am very happy to be part of Jos Business Women Connect this year. I was here last year, and to the glory of God, we are here again. Plateau women are hardworking, resilient women. They are not women that depend on their men.”
She highlighted the administration’s continuous message of Women Economic Empowerment (WEE), stressing that financial independence strengthens both women and the home front:
“If you are doing something, if you are independent, your husband will respect you and be proud of you. That is what we have been preaching to Plateau women.”
She further noted that this year’s edition showed remarkable improvements in organization, visibility, and vendor connections compared to 2023.
“I see a lot of improvement. More people are out this year. And I pray that 2026 will be even better.”
Reaffirming government support, she added:
“We supported JBWC last year, we supported them this year, and we will continue supporting them throughout His Excellency’s 8-year tenure. Plateau women, come out and do something the government is ready to support you.”
JBWC Tradefair 3.0 was a rich showcase of the diversity and brilliance of Plateau entrepreneurs. Vendors displayed an impressive range of products, including:
- Male, female, and children’s clothing
- Shoes and fashion accessories
- Food items and groceries
- Homemade snacks and local delicacies
- Health and wellness products
- Makeup kits and beauty items
- Handcrafted goods and home essentials
- Kitchenware and household items, including gas cookers and appliances
Buyers moved from stall to stall, discovering new brands, tasting new products, and supporting local businesses. The atmosphere was lively, friendly, and filled with music, laughter, and meaningful connections.
The tradefair is more than an exhibition it is a platform for:
- Economic empowerment
- Networking and business growth
- Visibility for small and medium enterprises
- Strengthening of the Plateau women’s community
For many vendors, JBWC provided an opportunity to break into new markets, meet customers face-to-face, and gain confidence in their entrepreneurial journey.
With strong government partnership and growing community interest, JBWC Tradefair is becoming one of Plateau State’s most impactful women-led business events. As the Commissioner hinted, the future holds even bigger possibilities:
2026 promises to be even better.
And with each edition, the vision remains clear:
- Empower the Plateau woman.
- Strengthen the home front.
- Build a thriving economic ecosystem for women.
JBWC is committed to empowering women, strengthening families, and building a thriving economic future for Plateau women.
