Have you ever wondered why a Jos man always rocks like he just stepped up the throne? Well, he probably did. A Plateau man doesn’t really create style, he remembers it because it’s a part of his identity. Fashion isn’t what he wears, it is who he is. Plateau State is lavishly blessed with beautiful scenery, from the mountains to waterfalls. This beauty is often reflected in the dress sense of the people in Plateau State and it’s always been that way right from the onset. When you look at the traditional attire of the Berom, Mwaghavul, Ngas, Tarok, and other ethnic groups in the state, you’ll realize how beautiful and intentional they are. Every time you rock these beautiful traditional attires, you’ll really feel like a king, and that’s who you are.
Fashion is not really about who spends the most, but it’s actually about who lasts longer. Fashion is real creativity. A Plateau man can set up his wardrobe in accordance with his budget and still look flyer than another person who spends twice more than him because it’s actually not about buying the clothes alone, it’s also about how you rock them. In Plateau State, we don’t wear fashion, but certainty. Our boldness in fashion isn’t just a choice, it’s our inheritance. Most times, when a Plateau man walks into a room, everyone else’s drip feels inferior, because for him it isn’t just drip, but dialect. It’s the only way to say you’re from Jos without opening your mouth.
Now, let’s shine the spotlight on one of the brands that’s been keeping the flame burning.
Meet JB Enterprise: A Cultural Costume Brand that is deeply rooted in the heart of Jos. JB Enterprise isn’t just a regular fashion brand; it’s indeed a living archive of our heritage, it’s a place where threads are used to weave stories of our ancestral past.
Located opposite COCIN L.C.C JI-YEP in Jos South, just around the Sarau Event Centre, JB Enterprise firmly stands as the ‘go to’ for anyone who’s looking to wrap themselves up in the real essence of Plateau identity. Stepping into this enterprise feels like entering a throne room where every costume whispers pride.
At JB Enterprise, they’re not just selling clothes but they also serve as the guardians of our cultural soul. Try and picture this: rows filled with beautiful Berom wrappers that flow like the Kura Falls, a shelf of colourful Mwaghavul attires that are stitched with patterns that tell stories of ancient festivals, another shelf of bold Ngas outfits and accessories that command huge respect in any gathering, then another shelf for beautiful Tarok clothing that carries the weight of generations.
At JB Enterprise, they also specialize in sales of cultural costumes and accessories, including everything from bead necklaces, to traditionally decorated caps that crown you with dignity.
However, it’s beyond transactions because every sale is like a handover of history. When you buy from JB Enterprise, you’re not just getting fabrics but you’re inheriting a piece of who we are. They are ensuring that our traditions don’t fade but roar on in its original color.
Moreso, JB Enterprise goes way beyond the counter. They also host cultural fashion exhibitions and turn ordinary spaces into loud showcases of Plateau’s beautiful style. Their exhibitions aren’t just normal fashion shows; they’re also intentional bridges that connect the young to the old. Their exhibitions also remind us that our style isn’t borrowed but original, born from oil soil.
They also offer cultural fashion consulting. They offer guidance for anyone who’s unsure how to blend tradition with the contemporary vibe. For Intending couples who’ll love to honor their roots on their wedding day, or professionals that need to represent at any given occasion, JB’s team consults with the care of our traditional elders to pass down lore and help you select the pieces that fit not only your body, but your story.
But wait, it gets even richer. JB Enterprise steps up as stylists for cultural events, and they transform the participants into traditional masterpieces. They also play a huge role in promoting cultural events. They never sit back; but actively promote events that celebrate our attire. They also partner with local groups and organize parades, workshops, and pop-ups that keep the conversation lively.
The world is in a rush to forget, but JB Enterprise stands firm. One stitch at a time, they preserve our rich and beautiful cultural costumes, accessories, and identity. They don’t chase trends; they anchor us to our roots and are proving that true fashion in Plateau is truly eternal, not seasonal.
It’s important to know that JB Enterprise is not the only brand thriving in this scene. Plateau State is blessed with fashion brands that are building legacies:
– Let’s take the Junuve Fashion Academy in Jos, for instance. It’s a powerhouse training ground. A place where raw talent meets expert hands. They offer courses for beginners, intermediates, and advanced learners.
Junuve Fashion Academy is really turning novices into professionals who can craft anything from wedding attires to customized outfits. They are all about empowering the next generation of designers who’ll carry our cultural drip forward. They’re also beautifully blending ancient wisdom with fresh creativity. During their students’ presentations, like gorgeous ‘Asoebi pieces’ or ‘Ankara projects’, they light up the social media, and clearly show how Jos is schooling the nation in style.
– There’s also Grammon24, another shining star in the fashion scene. Grammon24 is owned by Grace Monday Magaji here in Jos. This brand specializes mainly in garment production for both women and children.
They offer bespoke tailoring, ready-to-wear pieces, bridal wear, and even costume supplies. They’ve graced major runways like the African Cultural Fashion Runway and the Plateau Fashion Show, where they unveiled special collections like “Spirit and Scepter”, a fuse of African royalty with modern elegance. Grammon24 is making strong statements that represent Plateau State on the bigger stages, from Jos to Lagos festivals.
Finally don’t sleep on 9thMay Apparel, a boutique in Jos that offers elegance, class, and style without breaking the bank. It’s an affordable luxury that makes you look and feel fly even on a budget. This also proves that in Plateau State, looking nice is for everyone, not just the elite.
So, the real talk here is: There’s no better time to invest heavily in the thriving fashion brands in Plateau State. Why? Because in this city, everyone dresses real good. It’s our daily flex, and surely means the brands don’t struggle to sell. The fashion market in Plateau State is ripe, and alive with people who view fashion as a dialect. Our dressing speaks loud volumes without uttering words. A true Plateau man always makes a strong statement with his style of dressing. Let’s take Ice Prince as a typical example. The cool cat from Jos who showed Nigerian artistes how to drip hard while being cool, displaying that unshakeable Plateau confidence. If we invest resources into brands like JB Enterprise, Junuve, Grammon24, 9thMay, and a host of other Plateau State brands making waves in the fashion scene, we’re not just funding businesses but fueling our identity. We are ensuring our cultural fire continues to burn for generations. Step up, and Jos—invest now, and watch how our style will conquer the world.